Maxim Young’s new edit for Nike

Nike launches Champions of Natural Motion global campaign shot by Ground Control’s Motiphe

As part of the global campaign to launch the new collection of Nike ‘Free’ series of running shoes, Nike enrolled Director Motiphe of Ground Control, London to put together this beautiful promotional film shot on location in Hawaii and edited by Gorilla’s Maxim Young.

Just a few years ago, many of these athletes raced to school and back. As part of Kenya’s Kalenjin tribe the community culture is one raised on running. Gold medalists, world champions, and record holders seem to be born there daily.

Today, they use that same natural stride to race around the world. These are the runners who inspired the all-new Nike Free running shoes. Meet the Kenyan National Team.

Have a look here!