Matt’s new spot for X-Factor

Matt’s just cut a comical, self-parodying TV trailer for X-factor’s return to ITV on Saturday nights. Making light of the show’s affection for manufactured pop, this spot takes a “Behind the scenes” tour of X-Factor HQ. A futuristic factory featuring robot judges, singing dogs and a sneaky cameo from former judge Louis Walsh.

Directed by “Top funny man” Stephen Pipe @ Tantrum

Have a look here!